Why Retention Is Everything
Acquisition costs have risen 60% in the last 5 years
A 5% boost in retention = up to 95% more profit (HBR)
Retained customers spend 67% more than new ones
Most brands don't even know why their customers leave
CRM and retention can feel overwhelming, thereā€™s so much to focus on.
But when you shift your attention to the right levers, even small gains 1% here, 5% there compound into serious growth.
All without spending more on acquisition.
NICE TO MEET YOUĀ
I'm Nasima Ahmed
With over 15 years of hands-on experience, I help small to medium businesses and marketing teams audit their current setup, identify hidden opportunities, and optimise every stage of the customer journey, to drive incremental revenue, lifetime value, loyalty, VIP retention, and more.
Itā€™s about spotting the 1% improvements in the right areas, the small but powerful customer touch-points that can take your business miles.Ā
Nasima spearheaded the development of Sephora UK's loyalty program overseeing all areas of development to launch. Her leadership delivered outstanding results, both in terms of branding and commercial impact. The program's success was phenomenal, attracting an impressive 90,000 new customers within just six months. The entire team is thrilled with these exceptional outcomes, a testament to Nasima's vision and dedication.
Christiana kyriakides - Head of Digital Sephora
At Minted, Nasima brought a fresh, strategic approach partnering with decision-makers, community influencers, and even targeting overlooked segments like mothers with purchasing power. Her ability to blend emotional insight with commercial thinking helped us attract serious investors in gold and silver through innovative, trust-building campaigns.
Shahid Munir. - Co Founder of The Minted App
My Services, Built for Impact
Explore tailored solutions designed to drive retention, innovation, and long-term business growth.
Besoke Consultancy
Tailored 1:1 strategies designed for your unique business needs
Retention Masterclass
Master the art of customer retention and increase lifetime value
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